I work with many types of organizations, groups, associations and charities throughout the year, and one of the most important things I focus on early with each new project is understanding and desired goal each organization is trying to achieve by hiring me. It's easy to hire any photographer to shoot the goings on at an event, but how the shoot is structured in regards to marketing, telling a story, selling a pitch, evoking a feeling or creating a brand takes a bit more planning, talent and effort. I've been helping my clients and charity groups I've been involved with to achieve this for years, and this has been key to my delivering not a just set of professionally edited photographs, but a well-told story preserved in beautiful images.