Last week I had my second shoot in as many years with the a local master model ship builder who first hired me for the second time after apparently having a terrible experience with his previous photographer. As I build a rapport with someone after hours and hours of discussion, emails, texts and phone calls on how the project should be planned, proceed, and ultimately finish, there is no doubt on how the client wants his work to be photographed and ultimately perceived to the world and how his past, present and future buyers will view his work. It’s not the photography alone (that’s the easy part) – it’s shooting in a way that guides and directs how the viewer feels about the photographs that they are viewing that counts. Knowing how to get your client’s clients excited and emotionally involved is the name of the game.

I decided to attempt this project much the same as our last collaboration, but this time I wanted to match the colors of his project to his website for a much more pleasing experience for his visitors. Lots varnished wood, weathered canvas and turquoise seawater seemed to match the color scheme of both closely enough, so I made that my mission. The technical side of intensely detailed micro-artistic work is something I do in the studio regularly enough, but matching to a repeat client (and artist!) is something I know they can appreciate!

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Rich Leighton
October 24, 2016
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